Electrification of (almost) everything: The shift to electric alternatives
Jul 21, 2023
Electricity currently satisfies just 20% of global energy demand, but to reach global net-zero greenhouse gas emissions, the world’s primary source of energy needs to be generated from renewable sources.1 As a result, nearly everything will need to be electrified. We believe transportation and building heating and cooling are among the economic activities with significant near- to medium-term opportunities for conversion via proven solutions, while most forms of industrial-process heat will require new technologies.

Today, transportation accounts for 15% of greenhouse gas emissions, 45% of which comes from passenger cars, buses and taxis; 29% from heavy-duty vehicles; 12% from aviation; and 11% from shipping.2 Road transportation must shift from internal combustion engine (ICE) vehicles to battery electric vehicles (EV), which will increase demand for critical components of the EV value chain including batteries and relevant minerals, electric drive trains, and charging infrastructure.
The viability of electrifying vehicle fleets depends on the range and weight-to-power limitations of lithium-ion batteries and the availability of charging infrastructure.3 Currently, electrification is most appropriate for light- and medium-duty vehicles, as well as for fleets where vehicles drive short distances from centralized hubs, like local trucking routes. As battery technology improves, electrification of longer-distance transportation—including heavy-duty vehicles, light-duty ships and short-range aviation—may also be possible. However, we anticipate that batteries will have to compete with hydrogen fuel cells and sustainable fuels for viability and market share of long-haul transport.

After excluding the indirect emissions from electricity use and the emissions associated with construction, buildings are responsible for about 6% of global emissions from space and water heating and cooking. Achieving net zero will require replacing heating, ventilation, and air conditioning (HVAC) systems that run on fossil fuels with electric heat pumps, converting gas stoves to electric, and improving building insulation to enhance energy efficiency. These upgrades are expected to be included in new buildings, while existing structures will need to be retrofitted.

Finally, heavy industry is responsible for about 24% of global emissions, after excluding the emissions associated with electricity use. The chemical reactions and industrial heating needed to create essential products such as steel, concrete, plastics, and fertilizers all emit greenhouse gases. This sector will be the most challenging to decarbonize because powering industrial processes with electricity is often impossible. New solutions will be needed in these cases, as we explore in our articles on industrial decarbonization via carbon capture and green hydrogen technologies.
The “electrify everything” theme is expected to triple electricity demand,4 creating the need for digital solutions that facilitate the integration of smart assets onto the grid and improve the energy efficiency of appliances. Software can help these connected appliances act as virtual power plants with the combination of demand response software and dynamic load management. While electric alternatives often have higher upfront installation costs, their lower operating costs and energy savings typically reduce the total cost of ownership over time.
Efficient and Cost-Effective Electrification to Offset New Energy Demand
The electrification of existing buildings and transportation systems represents a significant portion of the energy transition market, but we believe the near-term opportunity will be focused on electrifying new energy demand. McKinsey estimates that $3.5 trillion of annual spending on EVs and charging infrastructure, and $1.7 trillion directed annually to improving the energy efficiency of buildings, will be needed to reach net zero.5 Many of these technologies are mature and deployable today, with easier implementation for new vehicle and housing stock than to replace existing assets.

The EV market is driven by lower costs, increasing consumer demand, supportive public policy, and targets set by auto original equipment manufacturers (OEMs). As of 2021, EVs accounted for 9% of global auto sales and just 1.5% of vehicles on the road.6 But by 2030, the IEA estimates that EVs will reach 60% of new car sales and that ICE vehicle sales will decline to zero by 2035.7 EV sales are forecast to grow 30% annually over the next decade, and analysts expect profit pools for EVs to increase from $1 billion to $110 billion by 2030.8
In the U.S., the Inflation Reduction Act provides tax credits to encourage EV adoption and charging infrastructure. The EPA’s recent proposals would require more than 67% of new light-duty vehicle sales and 46% of new medium-duty vehicle sales to be EVs by 2032.9 In the EU, the European Green Deal targets 3 million charge points and 30 million EVs by 2030, mandating all new vehicle sales to be EVs by 2035. Meanwhile, China leads global sales for EVs.10
EVs are expected to reach cost parity with their ICE counterparts by around 2025.11 Battery packs still represent about a third of overall EV production costs, but EVs are twice as efficient as ICE vehicles with fewer ongoing maintenance and energy costs.12 The battery supply chain is geographically concentrated, however, which could stunt the sector’s growth. Despite a significant drop in prices—from over $1,000/ kWh in 2010 to $141/kWh in 2021—lithium-ion battery prices have been trending upwards recently due to supply chain disruptions and increased raw material prices.13 China also produces more than 70% of global EV batteries and controls most of the manufacturing capacity for the four key Li-ion battery components: cathodes, anodes, electrolytes and separator parts.14

Building energy-efficiency improvements can make significant contributions to reducing energy demand and providing energy savings. For buildings, electric heat pumps are becoming increasingly cost-competitive and viable as an alternative to gas furnaces, as they are 2.5 to 4.5 times more efficient,15 and better insulation can reduce heat gains and losses. Public policies in the EU and in U.S. cities are focused on banning gas connections in new construction and setting zero-emissions goals. However, for existing commercial real estate, public policies have yet to bridge the issue of “split incentives” in landlord-tenant relationships, limiting the potential for upgrades.
Finally, there are opportunities to electrify some elements of industrial heating. About a quarter of industrial energy use is for heating processes that require temperatures less than 100 degrees Celsius, which are areas that have potential to be electrified.16 In addition, electric arc furnaces can replace blast furnaces to melt recycled scrap metal into green steel. However, direct electrification in the industrial sector is still limited. Most industrial heating processes require much higher temperatures or harness waste heat from fuel combustion for related processes. For these reasons, decarbonizing heavy industry will rely on technological innovations such as green hydrogen, carbon capture, and recycling.
Investment Activity in Fleet Electrification and Energy Efficiency
Listed equity strategies offer exposure to electrification via auto and charging OEMs, fleet operators, and component parts providers. Venture and growth managers have seen compelling opportunities to invest in niche markets within fleet management, as well as enabling technologies to help optimize fleet logistics, manage the uses of energy within buildings and cars, and promote smart building design. Real estate managers have also taken advantage of opportunities to incorporate energy efficiency solutions and retrofits. While there are some early-stage companies working to electrify steel production, they carry high technology risk more appropriate for patient long-term capital.

Automakers and EV Value Chain
Investments in auto OEMs and the EV supply chain provide direct exposure to the electrification theme, but shifting power dynamics within the industry are a key source of uncertainty. Lured by increasing sales and profit pools, most incumbent auto manufacturers are investing billions to shift their revenue bases from gas to electric vehicles. They are also pursuing innovations that improve the efficiency of powertrain units and are designing more lightweight vehicles. In emerging markets, auto manufacturers are offering electric micro-mobility solutions, such as two and three wheelers, which account for a majority of the vehicles driven.
However, the high cost of EV production has lowered profitability for many automakers and placed pricing power in the hands of a concentrated number of battery makers. As a result, incumbent automakers are insourcing a growing number of EV components to help manage costs and control supply. Battery cells and power semiconductors, both critical to the growth of EVs, are two of the technologies that have been most subject to this trend. Going forward, the most vertically integrated companies may have a competitive edge.
Charging OEMs, which provide physical charging hardware, stand to benefit from the coming build-out of infrastructure to support EVs, but rely on automakers to help create standardization around charging ports. It also remains to be seen which types of charging locations and business models will generate the best returns. Integrated oil companies and gasoline retailers have strategic locations near roadways, while retailers and property owners offer other conveniences for drivers during charging.
Software solutions are emerging to help optimize siting, improve utilization, and facilitate the management of charging assets. Battery EVs can serve a similar role as standalone energy storage solutions, and enabling technologies that can help unlock further grid and demand management services from EVs have enormous potential.
Fleet Management
Companies that own vehicle fleets provide services across industries like public and commercial transit, delivery, and emergency service. Due to the lower cost of EV ownership, many of these companies are transitioning their fleets to EVs and rely increasingly on fleet management to improve productivity.
There are growing opportunities for fleet management solutions in niche markets, typically where fleets have local and regional transportation routes with centralized hubs. For example, drayage trucks typically move freight short distances from container ships to their next transportation route. Some companies are deploying charging depots and heavy-duty electric trucks to electrify these fleets. Software solutions also help companies optimize fleet logistics, such as route planning and charge times, to get the best energy rates. Companies that are hardware agnostic will have broader market opportunity.
HVAC and Smart Buildings
Incumbent HVAC manufacturers have continued to improve established heat pump technologies to be more efficient in cold weather conditions. There are also new technologies being explored by early-stage companies on geothermal and air source heat pumps. Companies providing insulation and roofing products will also benefit from renovation trends as property owners look for ways to operationalize energy efficiency.
Opportunities exist within enabling technologies that help design, manage, and improve building energy use. Software systems can help improve building designs to incorporate energy-efficient elements. Devices such as smart thermostats and building automation systems can help save energy. There are also opportunities to unlock energy retrofits through financing solutions.
Widescale Electrification Will Create Opportunities for Demand Management Solutions
Many of the technologies that we need to electrify fossil-fuel-powered industries already exist. Policy incentives are expected to accelerate their adoption, and as electricity consumption increases, technologies that can help balance power loads will grow in importance.
This article is part of the Plugging into the Energy Transition series. Click here to download the complete report.
1 Andy Lubershane, “Growth Opportunities in the next thirty years of climate tech,” Energy Impact Partners, 2021, http://www.energyimpactpartners.com/wp-content/uploads/2022/02/EIP-Growth-Opportunities-in-Climate-Tech.pdf
2 Mekala Krishnan et al., “The net-zero transition: What it would cost, what it could bring,” McKinsey Global Institute, January 2022, https://www.mckinsey.com/capabilities/sustainability/our-insights/the-net-zero-transition-what-it-would-cost-what-it-could-bring
3 Matthew Komorowski, “Mobility Investment Primer,” CREO, September 2020, https://www.creosyndicate.org/store/transportation-logistics-investment-primer
4 Stan Miranda, “Global Energy Transition Investment Framework,” Partners Capital, April 2022, https://partners-cap.com/insights/partners-capital-energy-transition-investment-framework/
5 Mekala Krishnan et al., “The net-zero transition: What it would cost, what it could bring,” McKinsey Global Institute, January 2022, https://www.mckinsey.com/capabilities/sustainability/our-insights/the-net-zero-transition-what-it-would-cost-what-it-could-bring
6 Michael Cembalest, “2022 Annual Energy Paper,” Eye on the Market Annual Energy Paper: 12th Edition, J.P. Morgan, May 2022, https://assets.jpmprivatebank.com/content/dam/jpm-wm-aem/global/pb/en/insights/eye-on-the-market/2022-energy-paper/elephants-in-the-room.pdf
7 IEA, “Net Zero by 2050: A Roadmap for the Global Energy Sector,” last modified October 2021, https://www.iea.org/reports/net-zero-by-2050
8 Goldman Sachs, “Electric vehicles are forecast to be half of global car sales by 2035,” February 2023, https://www.goldmansachs.com/intelligence/pages/electric-vehicles-are-forecast-to-be-half-of-global-car-sales-by-2035.html
9 US Environmental Protection Agency (EPA), “Biden-Harris Administration Proposes Strongest-Ever Pollution Standards for Cars and Trucks to Accelerate Transition to a Clean- Transportation Future,” April 2023, https://www.epa.gov/newsreleases/biden-harris-administration-proposes-strongest-ever-pollution-standards-cars-and
10 Bloomberg New Energy Finance (BloombergNEF), “Electrified Transport Spending Soars, Transition Rolls On,” February 2023, https://about.bnef.com/blog/electrified-transport-spending-soars-transition-rolls-on/
11 Christer Tryggestad et al., “Global Energy Perspective 2022 Executive Summary,” McKinsey & Company, April 2022, https://www.mckinsey.com/~/media/McKinsey/Industries/Oil%20and%20Gas/Our%20Insights/Global%20Energy%20Perspective%202022/Global-Energy-Perspective-2022-Executive-Summary.pdf
12 Stan Miranda et al., “Global Energy Transition Investment Framework,” Partners Capital, April 2022, https://partners-cap.com/insights/partners-capital-energy-transition-investment-framework/
13 Bloomberg New Energy Finance (BloombergNEF), “Increase in Battery Prices Could Affect EV Progress,” December 2022, https://about.bnef.com/blog/increase-in-battery-prices-could-affect-ev-progress/
14 Goldman Sachs, “Electric vehicles are forecast to be half of global car sales by 2035,” February 2023, https://www.goldmansachs.com/intelligence/pages/electric-vehicles-are-forecast-to-be-half-of-global-car-sales-by-2035.html
15 Gustav Bolin et al., “Building decarbonization: How electric heat pumps could help reduce emissions today and going forward,” McKinsey & Company, July 2022, https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/building-decarbonization-how-electric-heat-pumps-could-help-reduce-emissions-today-and-going-forward
16 Michael Cembalest, “Growing Pains: The Renewable Transition in Adolescence,” Eye on the Market Annual Energy Paper: 13th Edition, J.P. Morgan, 2023, https://am.jpmorgan.com/content/dam/jpm-am-aem/global/campaign/energy-paper-13/growing-pains-renewable-transition-in-adolescence.pdf
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